A digital design agency based in Reading, England.

We’re a small team of dedicated designers, developers and creative thinkers that specialise in partnering with marketing teams to deliver ideas that inspire and delight.

We were founded in the Spring of 2008 with the belief that creativity is at the heart of everything we do. Our mission is to design with honesty, clarity and originality – to be brave and create work we can all be truly proud of.

Together with our brilliant network of creative partners, we can deliver a full range of services.


  • Logos & Visual Identities
  • Positioning & Tone of Voice
  • Brand Guidelines
  • Business Literature
  • Office Graphics


  • Website Design & Build
  • Microsites & Landing Pages
  • Web & Native Apps
  • Video & Animation
  • Photography


  • Ideation
  • Graphic Design
  • Social Media
  • Copywriting
  • Print & Fulfilment

Meet the team

We’re a team of inquisitive, genuine people with a common interest in building great work for like-minded clients. We work collaboratively in order to create well-rounded solutions and offer fresh perspectives across each project. Feel free to come and say hello. We’re a friendly bunch.

Gerry's Profile Pic

Gerry O'Brien


Gerry has been Gary’s trusted sidekick since the mid-90s. He packs originality, style and some sweet moves into his creative toolkit. Today, he lovingly waters the plants and leads our design team.

George's Profile Pic



George is an ideas machine; a talented unicorn, with excellent design and development skills. In between hustling us at pool and collecting random objet d'art, he’s carved out a niche as our lead developer.

Gary's Profile Pic

Gary Crane

Founder & Director

Gary founded Ambition in 2008. With over 30 years in the industry, he fondly remembers the days of halftones, moiré and bromides. Today, he travels, codes and leads the digital team at Ambition.

Sammi's Profile Pic


Lead Designer

Designer, cake maker and typographer extraordinaire; Sammi’s artistic talents know no bounds. When she’s not crafting, painting or pampering a pet, she finds time to be our lead designer.

Become part of the team

We’re always interested in meeting like-minded partners and experienced freelancers. Whether you're a designer, developer, copywriter, strategist or all-round creative genius, why not get in touch - we’d love to talk.

Get in touch

“As well as being incredibly responsive, the team at Ambition takes the time to understand what we’re trying to achieve to produce outstanding work”

- HTA -

Need our help? Let's create something amazing together.

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