Ultima Website design & build / Bootstrap
Ultima had invested heavily in creating an open, contemporary working environment for their business solutions team in Reading. Whilst this new space delighted employees and customers, their website really didn’t reflect the image that Ultima was trying to portray. After successfully convincing the internal tech team to let go and trust an external digital design agency, Marketing Manager Lelah Stevenson tasked Ambition with the design and build of a brand new content managed website that positioned them as one of leading IT business solutions providers in the country.
Meetings with stakeholders revealed that the existing website was too product focussed, assuming that the user had a good understanding of the problem they were trying to solve. It also fail to appeal to potential employees; an essential requirement as part of Ultima’s growth strategy. Therefore the new website needed to serve two key functions: deliver top-level information about their services & solutions, and attract talented candidates looking for employment within the IT sector. In addition to general page content and job listings, the site needed to advertise events & webinars, deliver gated digital assets such as data sheets and white papers, and offer a news/blog channel.
“It has been an absolute pleasure to work with Ambition – always approachable and willing to offer advice”
The site features a bold, contemporary design; utilising strong colours, offset against a dark grey menu and footer layer. An animated logo was designed to celebrate Ultima’s 25th anniversary, residing within a full-width navigation header. The menu structure is delivered through a full-screen modal overlay, accessible through a ‘hamburger’ menu icon. A set of bespoke banners were designed using Ultima’s brand colours and combination of commissioned & stock photography. Icons were designed, to represent Ultima’s 4 primary services. Content is delivered in a clean, functional layout. Throughout the site, a customised call to action is displayed in the left-hand column, enabling users to get in touch with the appropriate team at Ultima.