Readypower. On track for success.
Readypower Branding / Marketing
After undertaking a management buyout, Readypower approached Ambition with a goal to bring its branding in-line with their refreshed goals & objectives. With a strong identity and firm hold in the marketplace, it was important for the core values of the brand to remain intact, whilst modernising the overall feel of the brand collateral.
We started by refining the logo and core brand elements – creating a fresh colour palette, typography and contemporary logo. Our design looks subtle and unobtrusive in the header of a covering letter, but is also bold enough to be placed on a 25-tonne piece of industrial equipment. A large investment in machinery and operations means that Readypower are now ready to be the leaders in the industry. We believe their new identity reflects that too.
Consequently, we have created an ongoing range of marketing assets for Readypower. From datasheets in a bespoke folder to on-location photography and national press adverts; the strong new branding has been carried through – solidifying Readypower’s new look. One of the most successful commissions for Readypower has been their exhibition stand at the Rail Live show. Again, using the bold new logo and colours, the team created a set of graphics for parasols, flags and fencing to complement the machinery on show.
After creating the branding collateral for Readypower, Ambition were asked to re-design the Readypower website. It was important that the site was brought in line with the new branding, and reflected the heavy investment in a modern fleet. To ensure this, the studio designed an entirely bespoke WordPress website, with a custom page builder crafted specifically for Readypower’s needs.
Not just a brochure site, the re-design had to account for features such as an easy-to-update ‘Instant Report Log’ and a comprehensive list of ‘Authority to Work’ cards for every employee and contractor. The flexibility of the custom build and the clean, contemporary design of the site also made it easy to integrate pages when Readypower acquired Terrawise in December 2017.
With the help from Ambition we really have caused a stir within our industry and our brand recognition has reached a whole new level. Ambition are brilliantly creative, taking us out of our comfort zone but at the same taking into consideration our requirements.