Readypower. On track for success.
Readypower Branding / Marketing
After undertaking a management buyout, Readypower approached Ambition with a goal to bring its branding in-line with their refreshed goals & objectives. With a strong identity and firm hold in the marketplace already, it was important for the core values of the brand to remain intact, whilst modernising the overall feel of the brand collateral.
We started by refining the logo and core brand elements – creating a fresh colour palette, typography and contemporary logo. Our design looks subtle and unobtrusive in the header of a covering letter, but is also bold enough to be placed on a 25-tonne piece of industrial equipment. A large investment in machinery and operations means that Readypower are now ready to be the leaders in the industry. We believe their new identity reflects that too.
Consequently, we have created an ongoing range of marketing assets for Readypower. From datasheets in a bespoke folder to on-location photography and national press adverts, the strong new branding has been carried through – solidifying Readypower’s new look. One of the most successful commissions for Readypower has been their exhibition stand at the Rail Live show. Again, using the bold new logo and colours, the team created a set of graphics for parasols, flags and fencing to complement the machinery on show.
The Rail show was brilliant, it could not have gone better! All of the big bosses were really pleased with how everything looked. We got a lot of positive attention.