Perform App Website Design & Build / Expression Engine / Parallax
PerformApp is a web and mobile application that enables sports coaches to create bespoke training plans for their athletes. With a plan to reach a wider audience, the team at PerformApp decided to outsource the website to a design agency. They needed an impactful website design, driven with an easy-to-use CMS that enabled them to add & edit content, offer a basic user guide and a blog.
After initial discussions with the team, it became clear that PerformApp wanted a website which positioned that app as more than a run-of-the-mill fitness tracker. It needed to inspire coaches from many sporting disciplines, from small personal trainers up to renowned olympic team coaches.
With a strong vision in mind, the team at Ambition utilised bold sporting imagery on the homepage and developed a parallax motion effect which makes the images come to life as the user scrolls down the page. A modular, layered design allows for new ‘feature’ layers to be added easily. Clear pricing tables and a strong call to action guide the user to a clean, intuitive sign-up form.