Huntswood Website Design & Build / Bootstrap
After taking a refreshing new direction with their rebrand, specialist resourcing & consulting firm Huntswood were in need of a complete overhaul of their website. Whilst the existing site had been designed & built internally, the marketing team at Huntswood decided to engage with a dedicated digital design agency to ensure the website redesign fully aligned with their new brand and content strategy. Having worked with us previously on the Optalis website, newly appointed Digital Marketing Manager, Fi Shailes approached Ambition to get our thoughts and ideas.
During workshops with key stakeholders, it became clear that the previous website didn’t fully represent the recruitment side of the business. This was backed by a review of the site analytics, which revealed that a high volume of organic search traffic came from users searching for job opportunities within the financial services sector.
Based on these findings, we chose to divide the site into two sections. The primary section focusses on Huntswood’s core business – specialist resourcing & consulting services. The secondary section focuses on recruitment, and targets candidates looking for specific roles. New roles are automatically fed through to the site via the Broadbean job distribution platform.
In addition, Huntswood needed a channel to publish insights and thought-leadership articles. Insights are categorised by sector and topic, allowing users to search and filter content based on their specific interests.
Ambition take the pain out of project managing a new website. They are easy to work with, and their skills & experience mean that a good job is done at every stage of the process.
Our design utilises Huntswood’s bold new colour palette and custom imagery, featuring Huntswood employees. The images are multiplied over solid colours, creating a variety of unique header styles. Icons were designed to guide users into key sections of the website and a variety of layer styles were developed to deliver a range of different content types.