HPI UK Website
HPI Website Design & Build / Bootstrap
HPI host a number of very successful websites, marketing products such as HPI Check, HPI Valuations and HPI Recall. However the main UK website was looking a little tired and needed some TLC. The site was receiving a high number of referrals from search engines, so a decision was made to turn the .co.uk site into a hub linking to the main product sites.
With a high volume of traffic coming from mobile, we took a mobile-first approach to the design. Whether mobile or desktop, the key objective was to encourage users to perform a vehicle search. We designed 3 launch pads that reside within the main header banner, each one carrying the brand colours from the parent product. In addition to this, general company information and product benefits are displayed on alternating rows throughout the home page. The overall site design draws on influences from the product sites and include the same icon sets for consistency.
The static site was build using the Bootstrap framework and completed code was supplied the HPI dev team into integrate into their CMS.