Chartered Institute of Horticulture Website
Chartered Institute of Horticulture Website Design & Build / WordPress / e-Commerce
The Chartered Institute of Horticulture approached Ambition with a goal to update their website. Their existing site was becoming outdated and unable to serve the needs of the Institute’s new and existing members. Ambition proposed a modern, scalable and responsive design to solve these issues.
A primary goal for the site was to increase member applications, through the use of clear CTAs and an intuitive application process. The new members area has created a platform for CIH to create a welcoming area for members, as well as managing and accepting online payments for the memberships. The team also created a design which incorporated the sister site ‘Grow Careers’, making the navigation of CIH’s communications much slicker.
“We have seen a 194% increase in membership applications in Q2 compared to Q1 of 2017 since launching in April.”
The new design, as well as integration of the institute’s news, events and social media feeds, has provided a vastly improved online presence for CIH and the wider industry.
“Working with ambition to create a professional and attractive website has not only improved people’s perception of our organisation, but has also increased interest in people enquiring about placing online adverts with us and boosted our membership application numbers.”