Design thinking – more than just a buzzword

“Design can help to improve our lives in the present. Design thinking can help us chart a path into the future.”

Tim Brown, IDEO

The term ‘design thinking’ has become part of the vocabulary for big businesses, and all for good reason. Now being employed across departments in companies from all sectors, in its simplest form it is a process that solves problems through lateral thinking. Design is not just how something looks at the end, it’s how it works altogether. Think of design as a verb, not a noun.

Although the buzzword may not have been attached, ‘design thinking’ is inherently part of a design studio’s fabric. It’s a natural process in the way we think and solve complex problems for our clients. It’s a way of thinking where any idea is welcomed, no matter how wild – but ultimately always remains centred around the user. It’s this ‘thinking like a designer’ that has been embraced in many big organisations such as Apple, IBM and Nike.

At Ambition, design thinking is what we do on a day-to-day basis. It goes beyond being a buzzword, we would say that design thinking is always influencing what we do and how we see things.

It’s that innovative part of ‘design thinking’ that makes what we offer to clients so valuable. We ask lots of questions, in order to discover the full context of each problem. From a humble web banner to a large scale event campaign, we apply this methodology to all our work – and it’s a relevant addition to any team. This is why ‘design thinking’ in all senses of the phrase is a huge part of our studio culture.

We’re big advocates of design thinking and the cohesion of creativity and business. We’d love to offer up our advice to businesses looking to integrate innovation as part of their marketing and sales strategy. Get in touch here to get started, or feel free to chat to us on 01344 888721.

Lana Fowler - Junior Designer

After completing an internship in Denmark, Lana joined the Ambition team. She loves the creative thinking part of the design process and has a personal soft-spot for print design. Her experiences have inspired her to forge her own path and she is passionate about inspiring others to do the same. Read more about that on her blog, The Juniors.

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