3 tips for briefing your design agency

Last week we shared our opinions on the changing formula and role of a design brief. Opening up a conversation and working alongside your designers has proven to reap great results. Based on how the brief is changing, read on for our three top tips to consider when briefing a creative team.

1. Open up a conversation.

This is really important when it comes to initiating a brief for a project. It’s often one of the first things we do when we receive a more traditional brief. It doesn’t have to be a full on meeting – even a 20 minute phone call will help iron out some of what you’re trying to achieve and can give you a good starting point, as well as a much better understanding of what your creative agency can offer.

2. Be thorough

Being thorough when it comes to briefing is all about providing your agency with as much context as possible. If you’re trying to solve a particular problem, ask yourself questions based around the classic “Who? What? Why? When? and How?” Thinking in this way opens up channels of alternative thinking and really helps your designer to create the best solution based on all factors (even if you may not think they are directly related). If you’re struggling to answer some of those questions yourself, this is the perfect opportunity to have a conversation with your creative agency.

Besides that, we love a good concept and any research, customer personas or additional data you have to influence the design and problem solving will be highly beneficial to the outcome. Believe it or not, creative people are actually very analytical.

3. Be open minded

Once you’ve discussed and thought about what you’re trying to achieve, it’s important to stay open minded about the outcome. Whilst you may know that you need, for example, a website project, it’s in agency’s nature to consider every detail and work out what will work best for the user. We love to have a healthy discussion about different ideas and details. After all, everyone is working toward the same goal.

Ready to start the conversation?

Whether you’ve got a project in mind, or you’re wanting to find out more about briefing a creative team, get in contact with Gerry on 01344 888721. Alternatively, contact us here.

Lana Fowler - Junior Designer

After completing an internship in Denmark, Lana joined the Ambition team. She loves the creative thinking part of the design process and has a personal soft-spot for print design. Her experiences have inspired her to forge her own path and she is passionate about inspiring others to do the same. Read more about that on her blog, The Juniors.

Connect with Lana on LinkedIn