Blog

Design thinking, more than just a buzzword

At Ambition, ‘Design Thinking’ is more than just a buzzword. It’s inherent to our way of thinking and a huge part of our studio culture. Here’s a 2 minute read explaining why we think it’s so valuable to us, and our clients.

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Design students experience life at Ambition

Over the past couple of weeks we’ve had two A-Level students from The Sixth Form College Farnborough in the studio for work experience. We did a quick Q&A with Amy and Charlotte to get their views on the experience.

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User Experience Part 2: Getting Started

User Experience Part 2: Getting Started Welcome back! In the previous article, I gave you a brief overview of User Experience Design, along with a real world analogy. Don’t panic...in this article I’ll spare you the arduous task of visualising a clunky house move and...

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The changing formula of a design brief

The changing formula of a design brief "Gus, how do I brief your team?" "You can't. It's not about briefing my team. Actually we're going to have a conversation. Let's understand, what is the opportunity and what are you trying to do?” Gustavo Machado is...

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A Unicorn’s Library

Unicorn-in-the-making George talks us through some of the web development rescources available online. Get a short overview of each resource, as well as a reason for and against each one.

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The importance of concept

Concepts are vital to creating a meaningful campaign. Learn more about the value of the concept design phase and it’s scalability to match your project.

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Make Your Own Luck

Be brave, stay in contact, set goals. My three top tips for making your own luck and finding a shiny new opportunity to throw yourself in to.

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The Art of Beer

With the explosion of the craft beer scene, label design has taken a direction rarely seen before. Here are some of my favourites.

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